Product build-up happens when frequent use of conventional hair care products containing chemicals and synthetics form a thin white film/coat on the scalp and hair strands. It can also be caused by minerals from hard water and chlorinated shower water. Hair with product build-up usually feels gunky & greasy and lacks luster. Almost all commercial hair care products out there contain chemicals and synthetic ingredients including cetyl alcohol, sodium lauryl sulfate, formaldehyde, synthetic wax, etc that cause product build-up. One of the ways of removing product build-up naturally is by using clarifying Continue Reading